We will create an ambitious brand


“WILL is the event to improve your sports performance. We will inspire, inform and motivate those who aim higher.”

This new concept is the result of an intense co-creation, in which DIFT partnered up with Clouds, Kortrijk Xpo and athletes and brands to create a new sport event. The first edition was organized in October 2018. 

Like DIFT, WILL is ambitious.

The event inspires, informs and motivates (new) athletes and everyone who makes movement and healthy food a priority.

At WILL, visitors can listen to numerous inspiring speakers but WILL also offers practical experiences in the form of do-booths and test zones for both new and experienced sportspeople. During one-on-one discussions, athletes can obtain customised advice.
At the end of the day, thanks to our inspiration, information and motivation, each (new) athlete will leave with just one goal in mind: to improve his or her performance.


An allrounder

DIFT is up for the full package: we developed (following our step-by-step model) a full branding, including video and a photographic story. We went all the way down to the finish line with our offline, media, partner and online campaign and even live reporting at the event, interviewing champions like Nafi Thiam, Roberto Martínez, Thomas Van der Plaetsen, Eline Berings, Pieter Timmers, ...

Make sure to check out WILL's Facebookpage and Instagram.

You’ll notice the dynamics of the heart rate monitor in the branding. At the same, our logo has never been designed as a one-off. In its animated forms, it shows its flexibility and how it really fits in the world of sports: heart rate, podium or dumbell, it’s all in there.


  • Camera & Sounds Jens Vanysacker, Gertjan Aertgeerts, Lisa
  • Photography Wouter Van Vaerenbergh
  • Partners Kortrijk Xpo, Clouds
  • Rendering Clouds
  • Models Seppe Thys, Elien Janssen, Yousra Godefroot
  • Event Clouds
  • PR Walkie Talkie
  • Sound Roundhouse
  • Site Glue
  • MUA Katrijn Verhoye
Dift Profielen Yves

Want to know more?

Interested in this project? Get in touch with Yves. For the result you can surf to the website of WILL.

Want to work with us?

Get in touch with Bert.