DIFT - C-mine



In 2016 C-mine took a deep dive in history. Thanks to VR visitors of The Expedition (De Expeditie) can step into the life a mine worker and discover all about the mines.

In 2017 they wanted to invite as many people as possible to celebrate summer at C-Mine. Next to that, we created an introduction video that is shown at the entrance of C-Mine.

C-mine expedition


Our first campaign image for C-mine Expedition (2016) focused on the VR reality, as you can see above. The picture was made together with photographer Kaat Pype in the shafts of C-mine.


The year after we had visitors flow through the mines, along with a canary (that used to accompany mine workers down the mines). In this image you can see one of them carrying some mini people through C-mine.

C-mine Summer

During the summer of 2017 we created a series of summer installation on the site, in which people could relax, sit or chill. Like a gigantic picnic quilt (200m2!) made from fabrics of old flags or a giant rocket lolly. The campaign image for this project was a true melting pot of summer colours and elements that referred to what could be discovered at C-mine.



What have we done?

  • campaign image for C-mine Expeditie in 2016 and 2017

  • campaign video for C-mine Expeditie
  • campaign image for C-mine Summer 2017
  • C-mine Zuid: a series of summer installatinos
  • merchandising for C-mine Summer


  • Photographyer Kaat Pype, Athos Burez, Maarten Thijs (Stad Genk)
  • Technical production Werkplaats Grof, Flagbag, Pieter Michiels
Dift Profielen Fien

Want to know more?

Send some summer vibes to Fien.

Feel like working with us?

Get in touch with Linda. She'll be happy to make you coffee.