DIFT - Colora


How do you bring together the atmosphere of a family company, color and technical  advice all in one video that needs to be a hit on social media? By taking your time to develop a tight scenario full of fun references, but which is also constructed wisely: The video that we made for Colora has a long version, a version in French (acted out by practically the same team!) and a bunch of derivatives. Go take a look at the full version below.

That’s the first step. To make sure that we could also use the video in ads and multiple social media formats, we made a pack of versions - all based on the same scenario and usually shot in the same manner - that Colora could use in the future. 

What do you think of the Facebook version below, which mainly focuses on technical advise?

By the way, did you see the text balloons? These are meant to quickly grab your attention. In the clip above you can also distinguish a number of team members at work. 

The scenario of the clip also included a whole bunch of small references, such as the staircase used in Beyoncé’s Coachella performance, or the cards of a football referee. 
Naturally, we also designed Instagram stories based on the video. Watch our 15-second clip with a guest role for our MUA here:


  • Camera Jens
  • Director Jochen Decostere
  • Actor Christine Verheyden
  • MUA Katrijn
  • Audio Lisa
Dift Profielen Bert

Want to know more?

Also feel like collaborating on a video that works on practically every channel? Contact us (and meanwhile take a look behind the scenes).

Want to work with us?

Get in touch with Bert.