About DIFT

How we do it

We are creative activists.

From the very start of DIFT we chose to make a difference: both in the commissions we took on as in the projects we developed our self.

The opposite of play isn't work. It's depression.

We do like the play: in how we work together, but also in what we roll out.

We share.

No backdoors and subcontractors of subcontractors. If we don’t do it ourselves, you’ll know who is doing it. And we’re happy to share where our ideas come from too!

We learn from the powers that be.

Yes, we’re happy to learn. From you, from trying new challenges and from collaborating within a broad network.

Linda Sonck

Lead strategist & chief
Is it a bird? Is it a plane? No, this lady is an unstoppable high-speed rail. At lightning pace, she builds groundbreaking, robust marketing strategies and in the meantime adds a few fundraising or awareness-raising campaigns. This captain slows down when she trades in her jar of nail polish at home for a new DIY project. In short: she can take on any challenge.
Soumaya Zaougui

Lead strategist & chief
Nudging, communication strategy and her shoe collection. Three areas of expertise with which this boss lady can make you hang on her every word for hours. With perseverance as voluminous as her curls, she knows how to turn complex dossiers into well thought-out, first-class campaigns in the blink of an eye. Soumaya, that's pure fire.
Tim Synaeve

Project manager

Our manager of - uhm - pretty much everything. Tim is the glue that makes our campaigns stick. With his experience in project management, social media and copywriting, it's a mystery how we've done without him all these years. An old hand in the business that saves us from a catastrophe every day.
Fien Meelberghs

Creative designer

When we asked Fien what her profile text should be about, she grumbled. A moment of freedom for us to focus on her joyful character (as can be seen in the picture). Despite that typically Antwerp temper, she's been around for over eight years, designing some of the most ingenious brandings DIFT has made.
Ruben Vandennieuwenborg

Creative designer

There was no way to get rid of Ruben. After doing a great internship he’s been around to help us every now and then, and was so stubborn to demand the chair we had for another great guy at our design team. We think he’s about the same at the pub on Friday evening too.
Roza Lambrechts

Online markteer

With Teamleader and Websauce under your belt, you are undoubtedly well versed in online marketing. On top of that, this humorous Google Analytics writes brilliant copy and has a taste for project management. But what Roza excels in, she compensates with her lousy attempts at zumba and aerobics. This sweetheart (almost) has it all.
Axelle van Belle

Digital Marketeer

Axelle is our best of both worlds. This Belgian Hannah Montana has, due to her Dutch blood, mastered true to-the-point communication. While her Ghent side provides her with a knack for sharp SEO and clever, digital campaigns. Secretly, she can also sing like Miley, but only her faithful four-legged friend Ollie can confirm that...
Fien Lievens

Accountant

What exactly she is doing all day, we really don't know. Something magical with numbers. What we do know is that without her we would be bankrupt. Fien is the engine that keeps the company up and running. She is a walking calculator and the one who raps our knuckles when we again spent too much money on a Beyoncé concert.
Lieven Borghys

Copywriter & strategist

The youngest - but not necessarily the sweetest - cub in our flock. Lieven was born with a pen in his hand and a back pocket full of creative ideas. You read his texts because you want to. If you come across this man-of-all on the street, don't ask him what the weather is like up there. And no, he doesn't play basketball either.
Bert Pieters

Consultant

He'll never grow up and never grow old. This coastal bigmouthed shorty (exceptional the only one in a Ghent-based company) is eager to get a little attention from higher up. Thank god he makes up to his verbal aggression with a bit of decent writing or a strong strategy from time to time.
Yves Drieghe

Consultant

There's a couple of things you need to know about Yves. One: don't let him decide about what you're listening to in the car. Beyond any doubt it'll be Beyoncé. Two: don't take him out for dinner. He'll order two main and five side dishes. Three: he's a damn good art director.